Love this option for my 7 year old! I have used it for days that i don't collect him from school to communicate if there are ay changes to the plan and it makes me feels safer, for when he is at soccer training without a parent, in case he needs something! I can see how it will be very useful for when he starts being allowed to walk down the road on his own etc. The safety features, including how you can choose the only people that the child can call or get calls/messages from, is very clever. I also like that it doesn't have too many fun games or features for him to play with, as i didnt want it becoming another "screen time" issue. You can also use the the remote camera (you use the app on your phone to take a picture from the watch), which shows you where your child is if you want, and/or get the same effect using the GPS tracker. My son also loves the rewards - little hearts that you send to the watch.